{"product_id":"the-digital-transformation-playbook-rethink-your-business-for-the-digital-age-columbia-business-school-publishing","title":"The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David L. Rogers\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Columbia University Press\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Illustrated\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 296\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 05-04-2016\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e Figures: 26,\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Rethink your business for the digital age.\u003cbr\u003e\u003cbr\u003eEvery business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?\u003cbr\u003e\u003cbr\u003eGlobally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.\u003cbr\u003e\u003cbr\u003eRogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy―customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models―and how to integrate these into your existing business and organization.\u003cbr\u003e\u003cbr\u003eRogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.\u003cbr\u003e\u003cbr\u003eMany books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780231163842\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.3 x 7.8 x 1.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":52224785875243,"sku":"0231175442","price":29.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/buynbuy.store\/products\/the-digital-transformation-playbook-rethink-your-business-for-the-digital-age-columbia-business-school-publishing","provider":"buynbuy store","version":"1.0","type":"link"}